The term personal branding was coined almost 20 years ago in the article “A Brand Called You” by Tom Peters in Fast Company Magazine. Peters proposed that individuals take a lesson from consumer products (think Nike or Coca Cola) and be their own head marketer. Since a person’s brand is based on the perception of others, why not, as Peters suggests, take control of it?
Susan Peppercorn
Career and Life Coach,
Certified in Positive Psychology
